A GREAT WEBSITE STARTS WITH A GREAT DOMAIN NAME.
Having a quality domain name adds professional credibility to a business and separates you from your competition. Much like a storefront window, a good domain will create awareness and attract customers.
Totals are in percentages
Source: Dofo.com
DOMAIN IMPORTANCE
Not prioritizing your domain name or picking the wrong name for your site altogether can have dire, long-term consequences, so don't risk it!
Using long, overly-complex domain names also increases the risk of typos and misspellings (or boring your audience completely before they even finish typing).
With most registrars, it's easy to forward multiple domains to your website so you can simply create one site and then redirect visitors who type one of your other domain names to that one website
In combination with great content, the multiple domain strategy can improve search engine rankings.
By having multiple domains, you protect the brand by disabling your competition.
Setting up multiple domains is part of a long-term strategy that can help with the future expansion and segmentation of your business offer/services.
18 Linda Way
Bellingham, MA
chris@amplifydomains.com